Performance Marketing · Creative Strategy · AI Workflows

I help brands build cleaner paid growth systems.

I have helped D2C e-commerce, and Lead Gen businesses improve paid growth through better campaign structure, sharper creative strategy, stronger reporting, and AI-assisted execution workflows.

Request a Growth Review View Client Work
6+ years in paid media Google Ads + Meta Ads Ecommerce + lead generation US/Canada/GCC market experience AI-assisted workflows
Search Terms Audit
Creative Testing Loop
Weekly Report Workflow · +12%
Product Feed Segmentation
Competitor Research
Funnel Diagnosis
ACCEPTING NEW WORK  2026
Asif Izhar
Asif Izhar
Performance Marketing & Growth Strategist
Performance Marketing Creative Strategy AI Workflows
6+
Years in paid media
GCC
USA/CANADA ECOM & LEAD-GEN
AI
Workflow native
Avg. ROAS4.2x
CPL impact−31%
Active markets6
AI workflows14
CURRENT STACK
Google Ads Meta Ads Shopify GA4 LinkedIn Ads AI Systems
6+ YRS
The Problem

Paid ads get blamed when the system around them is broken.

Most brands do not have a simple "ads problem." They have weak tracking, unclear offers, inconsistent creative testing, messy campaign structure, poor landing page alignment, slow reporting, and no clean feedback loop between data and decisions.

That is why scaling feels random.

The Approach

Cleaner paid growth means fixing the inputs behind performance.

Better growth comes from cleaner structure, better signals, sharper creative, stronger tracking, and faster decision loops.

01Research
02Structure
03Creative
04Tracking
05Reporting
06AI Workflows
01 · Research

Map demand before spending it

Audience, competitor, keyword, offer, and category research that sets up every campaign with real signal — not assumptions.

02 · Structure

Campaign architecture that scales cleanly

Google Ads, Meta Ads, segmentation, and budget logic built so each campaign has a clear job — and the data stays readable.

03 · Creative

Hooks, angles, and creative testing loops

UGC briefs, static concepts, copy variants, and a testing roadmap — so creative becomes a system, not a one-off launch.

04 · Tracking

Trustworthy data, not vibes

GA4, pixels, conversion events, UTMs, and attribution sanity checks — so when numbers say something, you can act on them.

05 · Reporting

Weekly insight loops, not monthly recaps

Performance review, recommendations, and decision tracking — so the account improves every week instead of every quarter.

06 · AI Workflows

AI where it actually saves time

Prompt systems, reporting automation, research workflows, custom GPTs, and connector-based workflows — used where they reduce real work.

Services

Three ways I plug into your growth system.

Pick the engagement that matches what's actually broken. Each is scoped to ship outcomes, not deliverables.

01 / Retainer

Paid Ads Growth Partner

For ecommerce and service businesses that need ongoing Google & Meta Ads execution.
  • Google Ads management
  • Meta Ads management
  • Search term analysis
  • PMax & Shopping optimization
  • Campaign structure & budget pacing
  • ROAS / CAC / CPL reporting
  • Tracking review & funnel feedback
02 / Sprint

Creative Strategy Sprint

For brands running ads but struggling with creative direction and testing.
  • Competitor & audience research
  • Hook bank & ad angles
  • Ad copy variants
  • Static ad concepts
  • UGC & script briefs
  • Carousel concepts
  • Creative testing roadmap
03 / Build

AI Marketing Workflow Setup

For founders and teams who want faster execution and cleaner marketing operations.
  • Weekly reporting workflow
  • Competitor & keyword research workflows
  • Creative testing workflow
  • Content planning workflow
  • Custom GPT / prompt systems
  • Claude skill & plugin-style workflows
  • MCP-style connector thinking
How I Work

My work is not just running ads. It is improving the full paid growth loop.

A repeatable five-step process for diagnosing what's actually broken, fixing the inputs, and building the rhythm to compound results.

01

Diagnose

Audit campaigns, tracking, landing pages, funnel, offer, creative quality, product feed, and reporting.

TrackingBroken
StructureMessy
CreativeOK
02

Research

Study audience behaviour, competitors, keyword intent, category demand, objections, and creative patterns.

Competitors14
Keywords320
Hooks26
03

Build

Create campaign structure, creative testing plan, reporting format, AI workflows, and execution rhythm.

Campaigns8
Ad sets22
Creatives40
04

Test

Run controlled tests across keywords, products, audiences, creatives, hooks, offers, landing pages, and retargeting.

Hook A+18%
Hook B−4%
Hook C+9%
05

Improve

Weekly data reviews, search term insights, creative learnings, Shopify/CRM data, and AI-assisted analysis.

ROAS3.8x
CPL−21%
CTR+0.4%
Client Work

Real accounts. Real numbers. Real diagnoses.

Selected case studies across UAE/GCC ecommerce, luxury fashion, premium DTC, and multi-market B2B lead generation.

KUWAIT · UAE· KSA ECOMMERCE · SNEAKER

SneakerSouqq — Google Ads growth for UAE sneaker ecommerce

Google AdsShoppingPerformance MaxSearchShopify

A high-ticket online sneaker store that needed stronger ROAS, cleaner search term control, and a sharper connection between Google Ads data and Shopify revenue reality.

AED 300K+
Revenue in 90 days
7.08x
ROAS
AED 1,778
Approx. AOV
Insight
The account didn't need bigger budgets. It needed tighter search term control, better product-level visibility, and cleaner connection between ad data and Shopify backend revenue.
Dubai · UAE Luxury fashion retail

Maison Bmore — Performance growth for Dubai luxury fashion retail

Meta AdsGoogle AdsDSAPMaxCatalog

High-inventory luxury retailer being run like a single-product store. Scaling spend was breaking ROAS — segmentation, not budget, was the answer.

+105%
Sales increase
3.25x
Overall ROAS
+378%
Engagement
+80%
Customer base
Insight
Category-level segmentation lifted ad strength, quality scores, and conversion rate across the entire account.
UAE · From Singapore Premium DTC bedding

Heveya — UAE market expansion through Google Ads

Google SearchPMaxShopping Feed

A Singapore eco-bedding brand entering UAE with no ad history, niche search volume, and a premium price tag. Sustainability-first messaging wasn't landing.

+108%
Website conversions
+28%
AOV
30.1x
Peak conv. value/cost
−41.33%
Cost per conversion
Insight
Two decisions unlocked scale — feed-only PMax campaigns for top SKUs, and shifting messaging from sustainability-first to sleep-health-first for UAE buyers.
UAE · KSA · BH · OM · KW · EG B2B Construction Materials

Mapei — GCC multi-market lead generation system

Google AdsMeta AdsLinkedIn Ads

Generating qualified B2B leads across six GCC markets with niche, low-volume intent — without budget cannibalisation or attribution confusion between three ad platforms.

+48%
Lead volume
−43%
Cost per lead
+122%
Brand awareness
+130%
Engagement
Insight
Most agencies treat GCC like one market. Geo-ROI mapping — tracking CPL and lead quality independently across each country — let budget shift toward the markets that actually converted.

BAYZYX UAE · Women's Fashion

Full-funnel Meta Ads launch strategy, creative testing, DPA retargeting copy, catalog strategy, and audience research.

3.2x
ROAS at launch

Shimmer Decor UAE · Interior & Glass

Brand positioning, brochure copy, service communication, and local marketing support for a service-based business.

2.7x
QUALITY LEAD GROWTH
View Case Study
AI Workflow Layer

I use AI where it improves marketing execution — not where it adds noise.

During my consulting period, I integrated AI into research, reporting, strategy, outreach, content, creative testing, and campaign analysis — to reduce repetitive work and speed up real decisions.

Input Sources

Raw signal
Google Ads data
Meta Ads data
Shopify backend
GA4
Competitor websites
Search terms
Creative assets
Client notes

AI Workflow Layer

Processing
Audit prompts & account reviews
Research workflows (market, keyword, competitor)
Reporting templates & performance review
Creative strategy & hook generation
Campaign analysis systems
Content & LinkedIn workflows
Custom GPTs & prompt systems
Connector-style (MCP) workflows

Outputs

Decisions
Weekly performance report
Creative testing plan
Search term action list
Campaign recommendations
Client-ready insights
Outreach & LinkedIn content
Documentation & SOPs
Faster execution rhythm
Career Evolution

From performance marketer to growth systems operator.

Five stages from hands-on media buying to AI-integrated growth consulting.

Stage 01

Performance Marketing Foundation

Hands-on execution across Google Ads, Meta Ads, ecommerce campaigns, lead generation, ROAS/CPL management, and reporting.

Stage 02

Agency-Side Growth Work

Worked across multiple brands and categories — ecommerce, retail, B2B, GCC lead generation, luxury fashion, and international expansion.

Stage 03

Independent Consulting

Moved into self-employed consulting, handling paid media, creative strategy, client reporting, outreach, and growth planning.

Stage 04

AI-Integrated Execution

Integrated AI into reporting, research, campaign analysis, outreach, LinkedIn content, and workflow automation using LLMs, custom prompt systems, and connector-style workflows.

Stage 05 · Now

Current Positioning

Helping brands build cleaner paid growth systems across ads, creative, funnel, reporting, and AI-assisted execution.

Capability Matrix

Where I plug into the growth system.

Area
What I do
Output
Paid Media
Google Ads, Meta Ads, PMax, Search, Shopping, Lead Gen
Campaign structure, optimization, ROAS/CPL improvement
Creative Strategy
Hooks, angles, concepts, UGC briefs, catalog copy
Creative testing roadmap
Research
Market, competitor, keyword, audience, offer research
Clear strategy inputs
Tracking
GA4, pixels, UTMs, conversion sanity checks
Cleaner data quality
Reporting
Weekly, bi-weekly, monthly performance reviews
Better decision-making
AI Workflows
Custom GPTs, prompts, reporting workflows, skill/plugin logic
Faster execution & less manual work
Growth Consulting
Funnel diagnosis, offer clarity, landing page feedback
Cleaner growth loop
About

I sit between paid media, creative thinking, and AI-assisted execution.

Asif Izhar
6+ yrs
In paid media
UAE / GCC
Primary market
12+
Brands worked with
AI-native
Operating mode

I'm Asif Izhar, a Performance Marketing & Growth Strategist with 6+ years of experience across Google Ads, Meta Ads, ecommerce, lead generation, and growth strategy.

I started as a hands-on performance marketer, but over time I realised that most growth problems are not only media-buying problems.

They are usually a mix of poor tracking, weak creative strategy, unclear offers, messy funnels, inconsistent reporting, and slow execution.

That is why my work now sits at the intersection of performance marketing, creative strategy, and AI-assisted workflows. I help brands understand what is working, what is broken, what needs to be tested next, and how to build a cleaner system around paid growth.

"I do not treat paid ads as isolated campaigns. I look at the full system behind performance."
Let's talk

Want to make your paid growth system cleaner?

Share your website, ad account situation, and what you are trying to fix. I'll review if I can help and suggest the most practical next step.

30-min free consulting call
No generic audit · no vague pitch
Practical review of what is blocking growth
Connect on LinkedIn asif.izhar01@gmail.com
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