Performance Marketing · Creative Strategy · AI Workflows

I help brands build cleaner, more scalable paid growth systems.

6+ years across Google Ads, Meta Ads, ecommerce and lead generation. I connect paid media, creative strategy, measurement and AI-assisted execution—so every campaign creates a clearer next decision.

Book a growth review ↗See proven outcomes ↓
6+ YEARS · ECOMMERCE · LEAD GENERATION · MULTI-MARKET GROWTH
Asif Izhar
Asif IzharPerformance & Growth Strategist · 6+ years
Growth signal+48%
Lead volume · GCC
RESEARCH→CREATIVE→SCALE
GOOGLE ADSMETA ADSCREATIVE STRATEGYGA4AI WORKFLOWS

00 / THE THESIS

Performance marketing gets stronger when the whole growth loop works.

MY POSITIONING

Performance marketer at the core. Growth strategist across the full loop.

PAID MEDIA✦CREATIVE STRATEGY✦GROWTH DIAGNOSIS✦AI WORKFLOWS✦PAID MEDIA✦CREATIVE STRATEGY✦GROWTH DIAGNOSIS✦AI WORKFLOWS

01 / MY APPROACH

A paid growth system built around better decisions.

I connect campaign structure, creative, tracking and funnel signals—then prioritize the next highest-impact move.

PAID GROWTHLearn
→ Scale↻
01ResearchMarket · audience · offer
02Media strategyCampaign · budget · feed
03Creative strategyHooks · angles · briefs
04MeasurementTracking · reporting · QA
05AI executionResearch · analysis · speed
PERFORMANCE MARKETING
CONNECTED TO THE FULL LOOP

02 / SELECTED WORK

Selected performance marketing results.

Real accounts across ecommerce, luxury retail, premium DTC and multi-market B2B lead generation.

01ECOMMERCE · GCC

7.08× ROAS and AED 300K+ revenue in 90 days.

A high-ticket sneaker ecommerce account needed stronger search control, clearer product-level performance and better alignment between Google Ads and Shopify revenue.

Google AdsShoppingPMax
01AED 300K+revenue · 90 days
027.08×ROAS
03AED 1,778approx. AOV
THE DECISION

Search-term cleanup and product-level visibility improved decision quality and created a clearer path to scale.

View detailed case studies ↗

03 / CORE EXPERTISE

Performance marketing at the core. Growth strategy around it.

01

Paid media strategy

Campaign architecture, budget logic and ongoing optimization built around clear business objectives.

Google Ads · Meta Ads · PMax · Shopping
02

Creative strategy

Hooks, angles, briefs and testing roadmaps that turn creative into a consistent learning system.

Concepts · UGC · testing matrices
03

Measurement

Tracking and reporting that connect platform performance to better growth decisions.

GA4 · events · attribution QA
04

AI-assisted execution

Practical workflows that speed up research, analysis, reporting and creative development.

Research · reporting · briefs · QA

04 / AI-ASSISTED EXECUTION

AI-assisted execution.
Strategist-led decisions.

I use AI to accelerate research, reporting, creative development and workflow design—while keeping strategy, quality control and final decisions human.

growth_loop.workflow
01Performance data + market signalINPUT
↓ AI ASSISTS
02Strategic diagnosis + hypothesisTHINK
↓ HUMAN GATE
03Campaign, creative or workflow actionOUTPUT
AI accelerates. Strategy leads.
Asif Izhar, performance and growth strategist
6+ YEARS
IN THE ARENA

05 / ABOUT

Performance marketer by craft.
Growth strategist by scope.

I'm Asif Izhar, a Performance Marketing & Growth Strategist with 6+ years across Google Ads, Meta Ads, ecommerce, lead generation and SaaS growth. I combine hands-on media expertise with creative thinking, measurement and AI-assisted execution to help teams make stronger growth decisions.

NOWGrowth Marketer · BigRadar.io
ALSOGoogle Ads · SneakerSouqq
BEFORENeil Patel Digital · Cognizant
GROWTH REVIEW↗

06 / START HERE

Need a clearer path to
better paid growth?

If performance is stuck—or scaling feels unclear—I can help diagnose the account, identify the highest-impact constraint and define the next test.

Book a growth review ↗Prefer email? Contact me ↗